You are how you car.
TurtleWax needed a global campaign to help them take back the top car care spot. So, we took the deadly simple insight that your car is a reflection of you, and dialed up the body horror.
CD, Art: Caitlin Hickey
We even made a radio spot. Yep, this was a full-blown 360 campaign. Funny story, a certain famous space explorer recorded the intro and outro but then–
